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How to promote the "rejuvenation" of tourism

Since this year, the tourism industry has been seriously impacted by the epidemic. In the process of China's first resumption of production and work, the tertiary industry, especially the tourism industry, has recovered relatively slowly. How to further promote the "rejuvenation" of China's tourism industry? The Ministry of Culture and Tourism proposed specific measures on the 23rd.

At the news conference held by the State Council on the same day, Shan Gangxin, head of the Department of Resource Development of the Ministry of Culture and Tourism, said that since this year, China has introduced a series of policies to coordinate epidemic prevention and control and economic and social development, and the Ministry of Culture and Tourism has also jointly issued some special policies, including financial support, tax reduction and exemption, social security, stable employment and other policies, especially for small and medium-sized enterprises, It has played a positive role in the revitalization of the cultural tourism market.

To further promote the recovery of tourism, Shan Steel has proposed four measures.

First, focus on top-level design, align with the policies issued by the National Development and Reform Commission and the Ministry of Finance in promoting market revitalization, and further increase support for tourism infrastructure through funds from the central budget. Second, we should seize the opportunity of the centenary of the founding of the Party in 2021 and the Winter Olympics, promote the construction of red tourism and national cultural parks, and organize and carry out national snow and ice tourism promotion activities.

The third is to lead and create new tourism demand through high-quality supply, optimize the product structure, promote the transformation and upgrading of the tourism industry, and introduce high-quality supply for some national resort areas. Adapt to diversified tourism needs, cultivate some new hot spots of tourism consumption, enrich mass tourism products and routes, for example, launch a new batch of key villages and towns of rural tourism, rural tourism boutique routes, and promote innovation in sports tourism, research tourism, health tourism, leisure and vacation tourism, etc.

Fourth, promote the integrated development of science and technology and tourism, promote the deep integration of the Internet, big data, artificial intelligence and tourism, and build smart scenic spots. At the same time, with the help of the Internet, we will do a good job in integrated marketing, promote a number of emerging tourism products and tourism destinations, and help the cultural tourism market recover and revitalize.